Named after his Great-Great Grandfather, Charles Hyde IV is the descendent of the family’s wholesale grocery business that began in 1891. Once one of the largest wholesale grocery distributors on the west coast, to this day, generations still talk fondly about the individuals that ran this great company and how much it meant to the people in their community.
Five generations later, Charlie has brought his family’s legacy back to life by opening the West Coast Grocery Company brewery in Portland. Celebrating the Hyde heritage, we’ve designed a brand from the ground up using vintage typography and elements that connect to the neighborhood grocery store.
Friendly, visual storytelling throughout the interior of the brewery includes hand-lettering that honors the mom-and-pop corner stores. The brand design is applied throughout to sandwich and napkin wraps, glassware, tap handles, menus, to-go crowler cans, growlers and t-shirts and more. Exterior signage includes a 9 foot beer bottle sign–reminiscent of the classic neon signs of the early 20th century.
Bringing together the past and present, the WCGCo. is inviting a new community to drop in to “Stop-n-Sip”. This modern brewery, located in the SE Buckman neighborhood, is designed to connect neighbors, families and history in a unique way.
The founders of Real Beauty Food, Inc. believe that “real beauty starts from the inside out”. From this philosophy, they created SkinTé: a sparkling tea and collagen beverage that rebuilds tissue and skin to renewed beauty. The packaging design embodies this light and refreshing drink–each color system connects to the unique flavor profile. The four slim 12oz cans come ‘gift wrapped’ in a tight-fitting box cube with matching design. The cans have a matte finish with metallic gold accents.
When we first met, our client used terms like interconnectivity, discovery, and transformation when describing his venture. His Zen philosophy on life, beer brewing and the harmony between earth and us all, inspired this brand development project for his new brewpub. Simplicity throughout the brand elements, and materials inspired by nature, tell the story of how he and his family found themselves in Bozeman, Montana.
Visit the website we designed at: mountainswalking.com
When this start-up brewer came looking to create a new brand from the ground up, we knew it would be something special. Together we discovered the founder's passion for family, the spirit of the Northwest and brewing Belgium-style beers. Guided by this inspiration, we created this identity and brand elements that tells the story of their unique journey and destination. Since pFriem Family Brewers launched in 2012, it has a growing loyal following from its pub in Hood River, Oregon, to taps pouring throughout Washington and Oregon. Now with it's 23 bottled beers launched in 2015, pFriem is sharing their annual, seasonal, limited and barrel-aged varietals with followers in the Northwest and beyond.
An entrepreneur came to us with the goal of creating a new tea culture in the US. Together, we envisioned transforming our coffee-drenched, jittery society, into a place where people can sip slower, get to know bliss, and be gloriously, unapologetically alive. We created Small Tea: A brand that brings ancient tea qualities and benefits to a modern, more health-conscious world.
Visit the website we designed at: smallteaco.com
Open Claim Vineyards is the realization of a lifelong dream. Located in Dallas, Oregon, this 20-acre vineyard, rich in soil, surrounded by ancient oak trees and uniquely positioned to produce premium grapes and wines, is where the brand story begins.
In 1850, Polk County offered parcel #68 as an open claim to anyone willing to grow and nurture the land. From those early beginnings to today, the brand story weaves the rustic simplicity of the OCV identity and a new "vintage" map illustration on tissue that wraps each bottle. The bottle label is a timeless design of embossed copper lettering on a rich textured stock.
The website deepens the Open Claim story with big beautiful photographs and descriptions of the vineyard, the wines and the people that continue to nurture and grow the land, and help create this life written in soil and dreams.
Visit the website we designed at: openclaimvineyards.com
The Portland International Film Festival is an annual celebration that offers a unique variety of films from around the world. Each year we were asked to design the poster and create the campaign to announce the festival. The posters illuminated the city signaling to movie enthusiasts, "it's show time".
The Walter Collective set out to make spirits that are unmistakably gin and vodka, but far more interesting and complex...this was our design objective as well. The design pays tribute to Curator, Matt Melaik's grandfather Walter and the style of his day. By bringing the brand design and Walter himself to life, these modern spirits are an ageless experience. Enjoy!
Visit the website we designed at: thewaltercollective.com
Evolution has evolved. “Luck and Intention” continue to factor in to the personality of the separate Evolution wines, as White and Red are joined by their single varietal cousin, Pinot Noir. Keeping with the Evolution goal to ‘Advance the Wine Universe a Notch or Two’, the full product line now includes blends, sparkling, and more potential future single varietal wines.
Our re-branding goal was to evolve the brand packaging that we originally designed 15 years ago. The new packaging design system includes cork, T-Cap, labels, a 3 bottle box and shipping cases. We’ve married new, distinctive packaging design with the joyful articulation of “Fun and Good Times”–a product that people enjoy at every occasion.
Project: Small Tea
Scope: Architecture, design, typography, art direction, messaging
Partner: Simple Solutions FS
Project: Stoller Family Estate
Scope: Design consultant
Partner: Watson Creative
Project: The Walter Collective
Scope: Architecture, design, typography, art direction, messaging
The work for Converse happened at a unique point in their history; they were nearly bankrupt but carried a storied sports legacy and counter culture cool factor. Converse needed design revitalization. Over the course of our four year relationship we provided the Converse brand with identity, product and package design, collateral design, and all POS design for window, table top, specialty, hanging and free-standing displays. We were able to re-tell the Converse story to a new generation. So compelling, Nike soon took notice.
In 1993 Bill Stoller purchased the farm he was born on located in Dayton, Oregon, and turned it into an award-winning vineyard and winery. Stoller Family Estates has garnered a reputation for high quality wines since its first Pinot Noir offering in 2001. Today, in addition to their signature Pinot and Chardonnay wines, the vineyard also grows Pinot Gris, Riesling, Tempranillo, Syrah, and Pinot Blanc. With such a variety, it was time to bring a more consistent brand presence to their growing market.
We started by redesigning Stoller's signature "S" which allowed us to use it to create visual tiers of their wines. We updated the iconic turkey by turning it into a weathervane to mark the history of the farm. By using texture, distinctive type and line treatments, and earth's own color palate of silver, copper and gold, we brought the elegance and quality through in the label and packaging designs. This is an enduring, rich and sustainable brand, as are the wines you'll find in each bottle.
Growing up in Australia, Miffy Jones enjoyed homemade baked goods from recipes her Mom created. When she made her Mom's muffins for her own children, friends and co-workers, they couldn't get enough. She knew she had something special! Shortly after Miffy's Muffins were launched at retail, she came to us to refresh the brand and create new packaging. Now retailers can't get their fill either.
(RED) was founded in 2006 by Bono and Bobby Shriver to get businesses and people involved in the fight against AIDS. As a (RED) partner, the goal was to create a meaningful book or books for Nike that would raise awareness of the medical and educational breakthroughs happening to defeat AIDS in Africa. Our hope was that we could create a powerful synergy between storytelling, imagery, personal stories and statistics to bring a staggeringly hopeful message that would help readers get involved in helping to solve this crisis. As part of the assignment we created a lace packaging design and structural configuration, imagery, typography, point-of-sale and merchandising, specialty ball design and packaging for the Nike (RED) launch in time for the first ever World Cup in South Africa.
The objective was to create materials that would engage an audience that has little time, and create materials that would convey the unique nature of Mojo Pictures + Sound. As a company with a large roster of capabilities (film, video, docu-info-commercials, strategy, writing, etc) we created the identitiy system, and a combination brochure and folder that focused on their most significant capability, storytelling.
On the eve of their 20th anniversary, Sokol Blosser Winery was looking for a more contemporary and appealing brand and packaging system. We stepped in and developed a unique, more modern, low-slung label design that built recognition and separation from other Oregon wineries. Sokol Blosser was then able to raise their prices to compete with leading California wineries.
One challenge remained: How to handle the many grapes on the property that were plentiful but grew in low volumes? An opportunity to create one of the first high-quality, reasonably priced blends on the market–we recommended the new wine concept and named it Evolution. This "lifestyle" white wine blend increased profits and customer awareness, and has 'evolved' into red and sparkling blends, increasing customer loyalty since its first pour.
Image Pressworks is a full-service printer that prides itself on paying attention to details. So why not honor and market their control freak tendencies. The project became a kit that helps you put your life in order while promoting the firm: tips for a successful presscheck, capabilities brochure, coaster (avoid spills), cards and an inspirational poster that reminds you to "Smile if you're a Control Freak".
In 2007, adidas became the exclusive sponsor of the NBA All-Star game held in Las Vegas. This helped solidify adidas as a basketball shoe and apparel player in the US market. So, to create a spectacular presence in Las Vegas that would take advantage of this unique media opportunity and show the world the connection between the NBA and adidas, they came to us.
We began by completely changing the look and feel of their 30,000+ sf, two-story flagship store. The graphic language we created reflected the graphics on the uniforms, but the overall feeling in the store was very much Las Vegas glitz. The assignment also included an entire outdoor campaign on bus shelters, taxi toppers, and bilboards, and in true Las Vegas, Guinness World Record fashion, we even draped the side of the MGM Grand hotel.
The makers of gDiapers set out to offer an environmentally conscious option to cloth or disposable diapers, which were the industry's only offering for 40 years. From the name to the identity and packaging, we knew the design had to communicate sustainability. Recycled paper packaging and a color palette that spoke to a defining sense of "greenness" won out, supported by imagery that would reinforce a sense of comfort. It's amazing what a revolutionary, well-timed idea and the right visual communication can do to reshape an industry.
Alima Pure makes natural mineral makeup using a minimum of ingredients. A great find for women in search of a natural alternative to cosmetics chock-full of ingredients most of us can’t pronounce.
We began by changing the name to Alima Pure. It further emphasized the simplicity of ingredients and opened the door to a broader range of products down the road.
The brand voice came across in the form of beauty tips that highlighted a woman’s inner beauty with lines like, “Smile. It reveals your inner beauty and makes you irresistible” and “Be impulsive. It adds color to your cheeks and a twinkle to your eye.” An about-face to the way fashion and beauty products approach women as consumers in search of perfection. These beauty tips became touch points for the brand’s packaging, collateral and website.
The new packaging for Yakima includes over 200 SKUs of car racks and hardware to carry your gear, each in three languages. We wanted to take advantage of the emotional connection consumers have with the brand and reposition Yakima as the premier outdoor car rack brand from the Northwest. A clean, uncomplicated aesthetic integrates humor in bold statements on each box that connect product and activity taking the consumer on a new adventure.
It has been said that a given problem can be humbling, challenging and stretch you (stretch: to extend and to learn). Dealing with complex, multi-layered, multi-media communication problems is a daily occurrence for Sandstrom Design, and they needed a way to show potential clients projects and their process for solving problems.
The book of Big Problems communicates the thinking that goes into developing brand design communications, the details that go into a project and the resulting success. Designed with a substantial front and back cover, the reader is taken on a visual discovery through four different projects with case studies explaining the work, from issue to resolution. Problem solved.
Portland Center Stage is the city's leading professional theater company. When they came to us, they were looking for a way to showcase its eclectic blend of classic and contemporary plays that season. We came up with unique allegorical photographed images for each play, creating a visual theatrical 'teaser' on posters, brochures and subscription booklets. This consistent design created a format that identified PCS for patrons and differentiated the company among competing theater posters around the city.
The vegetarian phenomenon Gardenburger was invented in the early 1980s long before vegetarian diets became popular. The founder Paul Wenner never stopped inventing new ways of providing healthy foods for diet conscious consumers. Decades later, the Gardenbar was created: the first savory snack bar marketed as a "meal replacement".
We approached this assignment knowing that the consumer was going to be curious about this new food, and perhaps a bit cautious. It was clear that the product had to reveal itself somehow to gain the attention needed to jump off the shelf. The die-cut shapes we created gives consumers a peek at the bar inside, while the color palate distinguishes the flavor varieties from around the world, and the type solution for the brand makes completes the pocket sized meal.
PSU wanted to break the paradigm of boring brochures to attract top candidates to their MBA program. Using conceptual photography and first person copywriting we created a manual geared towards potential graduate candidates and future business leaders.