No-Li Brewhouse
A passionate brand that believes in supporting their community, No-Li Brewhouse needed to move back to its Spokane roots in a new way.
We created a new packaging line in 12 ounce cans that pay off the tagline we created–and which supports their true intent. “Born and Raised in Spokane, USA–Brewed with History, Hops & Heart” has become the new rallying cry for the brewery.
Opportunity→
Our goal for No-Li was to create a narrative and packaging design for their entire retail line of cans that both honored the proud optimism of the No-Li Brand in Spokane and embraced these unique Pacific Northwest craft brews as they expand into new markets.
Result→
We brought each beer varietal to life with colorful illustration and unique color ways–each telling a story of iconic landmarks, whimsical concepts and giant hops that come to life; all the while illustrating a sense of the beer varieties themselves, and the brand that brewed them all. Merchandising the new system together or as a standalone can, No-Li now has a new impact at retail. This unique visual display can be seen in the crowded beer aisle enabled by a renewed consistent brand messaging system. For the first time No-Li reveals the depth of their beer offering to a bigger audience while the brand shares why Spokane is an important craft beer region.