Our goal was to re-tell the Converse story to a new generation.

Initiatives: Chuck Taylor, Jack Purcell, Basketball, Lifestyle, Specialty, Corporate, One Star, Dwayne Wade, John Lennon / Product Design / Packaging / Posters / Collateral: Brand Book, Hang Tags, In-Box Brochures, Journal, Calendar / Apparel / Point of Sale: Window, Table-Top, Hanging and Free-standing Displays