SkinTé
SkinTe, the world's first sparkling ready-to-drink beverage with collagen, was created by the founders of Real Beauty Foods. This sparkling wellness soda contributes to radiant skin, mood and immunity. Our goal was to create a packaging design and color system that embodies this light and refreshing drink, profiling the different flavor offerings and healthy ingredient benefits.
Capturing the attention of customers to try this brand-new product for the first time was critical for business success.
Opportunity→
The packaging needed to compete and stand out in the 'Functional Food & Beverage' aisle and 'Wellness and Beauty' aisle at retail, and with other direct-to-consumer online sales on Amazon. The rollout would be gradual, so adding point-of-purchase, trade show, and other marketing materials in support would help secure the launching of the products.
Result→
We developed a beautiful packaging system with a clean, sophisticated design that stands out at retail and online. Starting with just two flavors initially produced on shrink-sleeved cans, the offerings have grown to 6 flavor sku’s internationally distributed with distinct direct-print color bands.